How the UK has embraced American football (Part 1)

With a total league revenue of over 13 billion US dollars, the National Football League (NFL) dominates the US sports betting world. Around 70% of respondents consider themselves a fan of the NFL. It’s a lot like the UK’s love for football.

With its popularity spreading from high-school level, through college, to the NFL, American football is of huge interest. Americans love the world of touchdowns, tailgates, and end zones. Despite its deep American affiliation – the clue’s in the name – American football is becoming more and more popular here in the UK. Let’s figure out why.

NFL expansion

The league itself has made huge efforts to broaden interest outside the U.S. Since 2007, The NFL London Games is the main attraction. Organized at Wembley and various other nearby stadiums, these games easily found on any markets. Attracting American football enthusiasts from around the country, independent of specific team alliances, there are now four games organized per season.

This was a successful move because it allowed any already existing UK fans to feel included in the NFL excitement. Rather than having to stream online or watch the few games shown on TV, they get to experience the atmosphere in-person. It’s easier to feel more involved when the game is right on your doorstep! UK fans can even buy season tickets which get them into all of the UK games.

Besides the games, the NFL put on tailgates and fan zones the same aa the ones they do in America. Not only is the NFL looking to sell the sport itself, but also the atmosphere and culture that associated with it.

Tottenham’s ten-year deal to host two games a year is a sign of the NFL’s commitment to its UK fanbase. The stadium has even gone so far as to craft a custom American football field that has been engineered to cover Tottenham’s own pitch.